Georgiana Laudi

a.k.a "Gia", "Georgia", "George", "Mama"

I’m a SaaS marketing & customer experience strategist, startup mentor, advocate for diversity in tech and mom to 2 fierce daughters.

Where to Find Me:

A Better CX Inc. helps growth-stage SaaS, ecommerce and marketplace companies achieve business goals with purpose-driven and customer-centric marketing.

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All of my current clients are companies run by white men. If leveling the playing field means offering strategy calls free of charge, then that is what I’m going to do.

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Little Girl Fierce is a private community of parents, caretakers, and friends dedicated to raising and inspiring the next generation of strong leaders.

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What I do (and how I got here):

When I began pursuing my degree in Digital Media, Communications at Concordia University in 1999, I knew I’d found my place, with the believers in how massively the Internet was changing everything.

From 2002 to 2010, I brought my family business from a brick and mortar in the suburbs to one of the largest and most recognizable retail florists, #1 in Google and the first to adopt social media in the city. It was a pretty satisfying way to contribute to a business that kept a roof over my head as a kid. It wasn’t long before others in the industry began to notice; I started writing a column for an industry magazine and soon after started helping other businesses to grow their digital presence.

From 2008 to 2012 I worked with advertising, web and design agencies and consulted to small and medium-sized businesses, from small startups to companies like Yellow Pages and AskMen.

In February 2012 I joined a young Vancouver startup called Unbounce. My team more than doubled acquisition, contributing to the doubling of revenue for the company in its third year. In fact, Unbounce is a Deloitte Technology Fast 50™ winner (no.14) for its revenue growth of 864% between 2012 and 2015. During my time there, I helped grow the company from $1M to $15.6M in Annual Recurring Revenue.

In January 2017 I resigned as VP of Marketing to pursue my own business…

I now run A Better CX Inc. where I help high-growth SaaS, ecommerce and marketplace companies achieve their business goals with purpose-driven and customer-centric marketing.

My Side-Hustle:

I’m a mom to 2 fierce daughters (“hustle” being an understatement).

I’m a startup mentor for the Real Ventures accelerator, Founder Fuel.

I run a community of nearly 400 parents, caretakers, and friends dedicated to raising and inspiring the next generation of strong leaders.

I offer strategy sessions to women and other underrepresented SaaS founders, free of charge.

As the president of the Montreal Girl Geeks for 2 years I helped cultivate and grow the city’s largest community for women in tech.

I’ve also lent my marketing expertise to organizations like CupcakeCamp (which raised $31,000 in 4 hours for children’s charities) and helping to organize other local tech events like Twestival (benefiting teens living on the street).