a.k.a "Gia", "Georgia", "George", "Mama"
Where to Find Me:
What I do (and how I got here):
When I began pursuing my degree in Digital Media, Communications at Concordia University in 1999, I knew I’d found my place, with the believers in how massively the Internet was changing everything.
From 2002 to 2010, I brought my family business from a brick and mortar in the suburbs to one of the largest and most recognizable retail florists, #1 in Google and the first to adopt social media in the city. It was a pretty satisfying way to contribute to a business that kept a roof over my head as a kid. It wasn’t long before others in the industry began to notice; I started writing a column for an industry magazine and soon after started helping other businesses to grow their digital presence.
From 2008 to 2012 I worked with advertising, web and design agencies and consulted to small and medium-sized businesses, from small startups to companies like Yellow Pages and AskMen.
In February 2012 I joined a young Vancouver startup called Unbounce. My team more than doubled acquisition, contributing to the doubling of revenue for the company in its third year. In fact, Unbounce is a Deloitte Technology Fast 50™ winner (no.14) for its revenue growth of 864% between 2012 and 2015. During my time there, I helped grow the company from $1M to $15.6M in Annual Recurring Revenue.
In January 2017 I resigned as VP of Marketing to pursue my own business…
I’m a mom to 2 fierce daughters (“hustle” being an understatement).
I’m a startup mentor for the Real Ventures accelerator, Founder Fuel.
I run a community of nearly 400 parents, caretakers, and friends dedicated to raising and inspiring the next generation of strong leaders.
I offer strategy sessions to women and other underrepresented SaaS founders, free of charge.
As the president of the Montreal Girl Geeks for 2 years I helped cultivate and grow the city’s largest community for women in tech.
I’ve also lent my marketing expertise to organizations like CupcakeCamp (which raised $31,000 in 4 hours for children’s charities) and helping to organize other local tech events like Twestival (benefiting teens living on the street).