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Here it is... Care of, that mysteriously thoughtful third person.

Georgiana helps growth stage SaaS, ecommerce and marketplace companies achieve their business goals with customer-centric digital strategies.

 

She is the former VP of Marketing at Unbounce, one of the country’s fastest growing startups. Her team more than doubled acquisition in its 2nd year, contributing to revenue growth of 864% between 2012 and 2015. Prior to joining Unbounce she helped startups and companies like Yellow Pages and AskMen launch products and marketing campaigns as a freelancer and consultant. She also led a fiercely growing community and monthly educational events devoted to inspiring and empowering women in tech.

 

She began her marketing career in 2003 with Search and Internet Advertising, quickly developed copywriting skills, mastered Social and Content Marketing, and most recently Conversion Rate Optimization. She has worked with Ecommerce, SaaS, brick & mortar, tech startups, retail and wholesale businesses, for both B2B and B2C markets.

 

She holds a Bachelor of Arts in Communications from Concordia University.

1

Years of Professional Work Experience

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I develop profitable digital strategies for saas, ecommerce & marketplace companies.

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My name is Georgiana, or Gia or even Georgia, and here's my (longer) story...

I’ve been in a love affair with Internet Marketing for nearly 15 years and though it may seem arduous to some, what keeps me at it is simple—the web is changing the world, and it keeps my work very exciting.

 

In 1999 I began pursuing my bachelor’s degree in Communications at Concordia University. During my specialization in Digital Media I knew I’d found my place, with the believers in how massively the Internet was changing everything. In late 2003 I received my degree, with honours.

 

From 2002 to 2010, I brought my family business from a brick and mortar in the suburbs to one of largest and most recognizable retail florists, #1 in Google and the first to adopt social media marketing in the city. It was a pretty satisfying way to contribute to a business that kept a roof over my head as a child. It wasn’t long before others in the industry began to notice. I started writing a column for an industry magazine, and started helping other local businesses to grow their web presence as well.

 

Over 2008 to 2012 I worked with advertising, web strategy and design agencies as part of their team and by contract. I also began consulting to small and medium sized businesses, offering the strategic guidance of an agency and quick execution of a freelancer.

 

In February 2012 I joined Unbounce, one of Canada’s fastest growing startups. My team more than doubled acquisition, contributing to the doubling of revenue for the company in it’s third year. In fact, Unbounce is a Deloitte Technology Fast 50™ winner (no.14) for its revenue growth of 864% between 2012 and 2015.

 

In January 2017 I resigned as VP of Marketing to pursue my own business, helping growth stage SaaS, Ecommerce and Marketplace companies with their digital strategy.

 

You might say I’ve been a bit of a tech startup scenester too.

 

  • I’m a Founder Fuel Mentor, helping early stage startups.
  • As the president of the Montreal Girl Geeks for 2 years I helped cultivate and grow the city’s largest community for women in tech.
  • I also lend my marketing expertise to organizations like CupcakeCamp (which raised $31,000 in 4 hours for children’s charities) and helping to organize other local tech events like Twestival (benefiting teens living on the street).

Some Awesome People I've Worked With

  • I scheduled a strategy session hoping to get clarity and direction on our rebrand process and rollout. Though it was a relief to know that generally I was on the right path, the call was a huge help in identifying opportunities that I had overlooked. Thanks for your help, Georgiana. I was a was a bit intimidated coming into the call but I quickly felt like you understood my situation and were all hands on deck to help. I genuinely could not have asked for a better experience.

    Dave Lastovskiy

    Head of Marketing — Bus.com

    Dave Lastovskiy
  • Georgiana is a driving force for increasing standards of professionalism, quality and thoroughness of execution and tenacity in striving towards hitting new-customer targets. She contributed an enormous amount to Unbounce's success and I am confident that anyone working with her will find her to be committed, hard working and focused in everything she does.

    Jason Murphy

    Co-Founder — Unbounce

    Jason Murphy
  • Through consistently amazing work, Georgiana provided our marketing team with examples of "what 'good marketing' looks like" and inspires an ideal of passion and quality that our whole marketing department strives to meet even in her absence. She drove our marketing and content to meet a consistently high standard, repeatedly recognized as best-in-class. At the same time, she played the role of VP, director, mentor and friend to me and many other colleagues. I'd recommend Georgiana for any project or role where quality cannot be compromised.

    Corey Dilley

    Director of Campaign Strategy — Unbounce

    Corey Dilley
  • Gia was integral to a period of growth that helped define Unbounce as a leader in our market. Her drive, dedication, attention to quality (and the details that matter,) and general influence had such a significant impact on our business. The brand loyalty and trust we have today within our market, and the thought leadership that we're respected for — we wouldn't have any of that without her. She played a key role in everything from helping us define our core values as a business, our vision and mission statements, and levelling up the content marketing bar to which we're often measured against in the industry. Gia is an executer and an incredibly experienced marketer that would be invaluable to any organization in the digital marketing space, especially SaaS.

    Carter Gilchrist

    Co-Founder & Chief Product Officer — Unbounce

    Carter Gilchrist
  • Gia's contribution to Unbounce has been immeasurable. She was instrumental in creating the extremely high standards we hold ourselves accountable to today in marketing, and a huge driver of the company's growth.

    Rick Perreault

    CEO — Unbounce

    Rick Perreault
  • G​eorgiana​ Laudi in nine words. Brilliant marketer and the best hire I ever made. When ​we needed someone that could to take our marketing - in the most critical time of a hyper-growth company - and make it scaleable, make it broader, and make it better than any of our competitors​, she delivered​. I’d say that year-over-year 100% revenue growth for the following 2 years speaks to both her strategic vision, but also her ​ability to get involved in the production of everything we were doing. Something that ​is an essential part of over-delivering in a startup environment. It also meant long hours, relentless hustle, adding new marketing channels, growing our brand (while protecting it with a diehard attention to detail), and pushing not only herself, but ​her team. Like I said, the best hire that you don’t get to make.

    Oli Gardner

    Co-Founder — Unbounce

    Oli Gardner
  • Georgiana has performed Search Engine Optimization for me on several occasions and for two separate companies. I have found her to be extremely knowledgeable, enthusiastic and easy to work with. I am very pleased with the results and would recommend her highly.

    Jay Milgrom

    Managing Member — Milgrom Group & PARE Group

    Jay Milgrom
  • Georgiana is a digital force of nature, pure and simple. She’s a consummate pro, delivering in her sleep (sometimes literally) and cutting into any task with laser-like marketing acumen.

    Liesl Barrell

    Co-Founder — Third Wunder

    Liesl Barrell
  • In the startup ecosystem there is a lot of chatter about hiring "A" players. Georgiana is a rare example of one, a true professional. I was lucky enough to cross paths with her on another project. When we launched OpenDesks, building a community was a critical task. I called Georgiana and she led our community building initiative from that moment. She also made key contributions to SEO, SEM, analytics, brand strategy, marketing, PR, messaging, and copy. Her social media efforts were directly attributable to press coverage by Entrepreneur, NYT, and WSJ. Her technical skills are sharp; her instincts for all things "Web" are even sharper. If you should be so fortunate to have the opportunity to work with or hire Georgiana, do it, don't think twice.

    Chris DiFonzo

    CEO — Opendesks Inc.

    Chris DiFonzo

Think you might like to work with me?

I develop profitable digital strategies for saas, ecommerce & marketplace companies.

Find Out How